National Advertising Division Recommends Rational 360 Modify or Discontinue Claims Overstating Role of Pinpoint Targeting’s Proprietary Technology
https://ca.finance.yahoo.com/news/national-advertising-division-recommends-rational-170000690.html
Publish Date: 2026-07-14 13:00:00
Source Domain: ca.finance.yahoo.com
BBB NATIONAL PROGRAMS
In a Fast-Track SWIFT challenge brought by Project Applecart LLC, BBB National Programs’ National Advertising Division recommended that Rational 360, Inc. subsidiary, Pinpoint Targeting, modify or discontinue challenged claims that Pinpoint Targeting’s technology “found” individuals on LinkedIn.
New York, NY, July 14, 2026 (GLOBE NEWSWIRE) — In a Fast-Track SWIFT challenge brought by Project Applecart LLC, BBB National Programs’ National Advertising Division recommended that Rational 360, Inc. subsidiary, Pinpoint Targeting, modify or discontinue challenged claims that Pinpoint Targeting’s technology “found” individuals on LinkedIn.
Fast-Track SWIFT is an expedited process designed for single-issue advertising cases before the National Advertising Division (NAD).
Applecart and Pinpoint Targeting offer competing marketing technology and services to those who wish to reach business and policy decision makers. At issue for NAD were whether claims in a LinkedIn advertising campaign, including “We Told You Pinpoint Targeting Could Find You. It Just Did. It Can Find Your Decisionmakers Too,” convey that Pinpoint Targeting’s proprietary technology was used to identify and reach specific individuals versus routine behavioral advertising reliant on LinkedIn’s features.
NAD determined that one reasonable takeaway from the advertisement is that Pinpoint Targeting’s proprietary technology played a primary role in placing the ad before the recipient. The ad directly addresses the recipient and presents its appearance as a demonstration of Pinpoint Targeting’s capabilities. NAD further noted that the shift in phrasing from “we” to “it” reinforces the message that a specific technology was responsible for locating the individual.
In the context of an ad presented as a demonstration of Pinpoint Targeting’s capabilities, NAD concluded that reasonable consumers may take away that Pinpoint…
