Apple looks to launch 5 new iPhone models by 2027

https://www.tahawultech.com/home-slide/apple-looks-to-launch-5-new-iphone-models-by-2027/

Publish Date: 2026-07-06 04:53:00

According to recent reports Apple is aiming to launch at least five new iPhone models between the second half of this year and the first half of 2027 while ramping up production of foldable devices. This move is likely calculated to capture more market share amid an industry wide component supply shortage.

Nikkei Asia also reported the company is telling suppliers to prepare to produce about 10 million foldable iPhones this year, up from an earlier forecast of 7 million to 8 million units.

Ahead of launching its first foldable device, Apple is securing components for roughly 80 million smartphones across new models slated for the second half of 2026, Nikkei Asia reported. The company’s total smartphone production for 2026 is expected to top 220 million devices.

The news site noted Apple’s scale and purchasing power for sourcing memory and components remain far stronger than most rivals, even as AI-driven demand strains chip supply chains globally.

The advantage has let Apple weather the shortage better than Chinese competitors including Xiaomi, Oppo and Vivo, which have each cut their annual production targets below 100 million units, according to the report.

An executive at a supplier serving both Apple and Xiaomi told Nikkei Asia Chinese manufacturers are in a weaker position to secure additional memory chips or absorb price increases, giving Apple an incentive to launch new iPhones earlier in the year to take a larger share of the market.

Separately, Bloomberg reported Apple is in talks to source memory chips for devices sold in China from Chinese manufacturers ChangXin Memory Technologies and Yangtze Memory Technologies, both of which appear on a Pentagon list of companies alleged to support China’s military.

Apple has not confirmed the discussions, and Bloomberg stated negotiations remain ongoing. The talks come as Apple looks to widen its supplier base amid memory shortages squeezing production across the consumer…

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