Sun Group Picks Amadeus Technology to Run Loyalty Across Its Entire Business
Sun Group Picks Amadeus Technology to Run Loyalty Across Its Entire Business
Publish Date: 2026-07-01 11:08:00
Source Domain: airportindustry-news.com
Article by John Webb from Corporate Communications – Amadeus, APAC
© Amadeus
Sun Group, Vietnam’s Leading Tourism & Hospitality Group, Is Bringing Its Loyalty Offer Onto One Platform With Amadeus Loyalty and Rewards
Sun Group has successfully launched Sun Signature, Vietnam’s first fully integrated loyalty program. Powered by Amadeus Loyalty and Rewards, a modular platform to support airlines and loyalty programs across evolving needs, Sun Signature brings together aviation, hospitality, entertainment, healthcare, real estate, and banking under a single loyalty account — setting a new benchmark for customer engagement in the region.
Sun Signature mobile app screen
© Amadeus
Guided by the philosophy “One Signature, Boundless Privileges”, Sun Signature is designed to enable customers to redeem their loyalty points and enjoy privileges seamlessly across the Sun Group ecosystem. Whether flying with Sun PhuQuoc Airways, staying at award-winning resorts such as InterContinental Danang Sun Peninsula Resort or Capella Hanoi, enjoying entertainment experiences at Sun World, accessing 5-star healthcare services or engaging with other businesses within the ecosystem, members can enjoy a connected journey through a single loyalty platform.
Bui Thi Thanh Huong, Chief Executive Officer at Sun Group, said:
Choosing the highest standard in the industry ‑ often regarded as a trusted leader in global loyalty technology and still reaching the market in just four months gave us the confidence to launch without compromising on our requirements or standards. Sun Signature was created with a simple ambition: to recognize and reward our customers wherever they engage with Sun Group. As our ecosystem continues to grow, we wanted to build a loyalty experience that connects every touchpoint into one journey. More than a rewards program, Sun Signature reflects our commitment to creating meaningful experiences, personalized privileges and long‑term relationships with…
