Real Chemistry Unifies Omnichannel Offering as Real Chemistry Media, a Technology-led, Healthcare-focused Practice of the Future
Publish Date: 2026-06-18 08:00:00
Source Domain: www.businesswire.com
NEW YORK–(BUSINESS WIRE)–Real Chemistry, a leader in AI-driven insights and marketing and communications exclusively for the healthcare and life sciences sectors, today announced the full integration of Spring & Bond, Greater Than One, and its legacy media and omnichannel practice into a single, unified Real Chemistry Media offering. Comprising approximately 450 media experts and supported by more than 150 data and analytics professionals, the technology-first practice is designed to meet the evolving needs of healthcare marketers.
“With Real Chemistry Media, we’re bringing together end-to-end media and omnichannel solutions with proprietary data, advanced AI and automation technology, and insights-led strategy,” said Kevin Johnson, Group President and Managing Partner of Real Chemistry. “The integration is designed to meet healthcare brands’ growing demand for more connected, personalized, data-driven customer engagement at scale.”
Real Chemistry Media has appointed a leadership team with deep expertise in ad tech innovation and commercial modeling for media.
- Elizabeth Beringer, President, leads the group with 15+ years’ experience in advertising and marketing technology. An entrepreneur and engineer by trade, Elizabeth founded Spring & Bond after serving in platform and technology leadership positions with PulsePoint.
- Amanda Powers-Han, Chief Commercial Officer, spent 24 years with Greater Than One and played a critical role in building that business from its inception, partnering with clients ranging from pre-commercial biopharmas to multinational market leaders.
- Jeff O’Connell, Chief Technology Officer, brings 20+ years of experience in advanced software engineering and building technology-enabled omnichannel marketing products.
- Preston Taylor, Chief Operating Officer for Real Chemistry’s broader media and omnichannel activation practice, has a specialized background at the intersection of media and finance, developing…
