A version of this article first appeared in the CNBC Property Play newsletter with Diana Olick. Property Play covers new and evolving opportunities for the real estate investor, from individuals to venture capitalists, private equity funds, family offices, institutional investors and large public companies. Sign up to receive future editions, straight to your inbox. A home is only worth what someone is willing to pay for it. That is probably the only dependable truth when it comes to putting a price tag on a property. Enter artificial intelligence. As with everything on the planet, AI is disrupting real estate. In March, celebrity real estate CEO Ryan Serhant, of his namesake company, posted a video on Instagram titled, “ChatGPT just blew up my $50M deal.” In the post, he explained how he had brokered a deal on the property, but, “at the last minute the seller uses ChatGPT, asks it, ‘Should I sell at this price?’ And maybe because of how he asked, whatnot, ChatGPT basically told him no, you should not sell at that price, it’s worth more.” Then, he said, the buyer did the same thing, asking the AI tool from OpenAI if he was overpaying, and ChatGPT told him that, yes, he was paying too much. “It gave him comparables that showed why, without context and without actually understanding the property,” Serhant said. Serhant’s post has more than 3 million views. He was able to salvage the deal, he said in a subsequent post, by explaining to both the buyer and seller the following about AI: “It doesn’t know the future, it can’t predict the future. It doesn’t know intentions, doesn’t know emotions, doesn’t know what buyers are circling, doesn’t know off-market comparables, doesn’t understand, fully, replacement costs, and doesn’t actually optimize for the deal,” he said. “AI can model a market. It can’t model a deal.” Serhant has said he does believe AI is a critical tool for real estate agents and even launched his own AI-powered workflow automation platform and…
