TikTokers are swapping their iPhones for Nothing Phones, and I think I understand why
TikTokers are swapping their iPhones for Nothing Phones, and I think I understand why
Publish Date: 2026-06-07 11:07:00
Source Domain: www.androidcentral.com
I’m admittedly not much of a TikToker, but I’ve got lots of coworkers and friends who spend every waking hour perusing the platform’s bevy of short-form videos. So when one of them notices a trend happening, I tend to drop what I’m doing and start digging. What I found was something I never expected: People are ditching their iPhones for Nothing Phones.
After sifting through thousands of comments in videos like this one, I’ve been genuinely surprised by some of the responses, especially the top comments. “I’m getting a Nothing Phone when my iPhone dies,” notes the top comment, followed by “Charlie XCX is a model for Nothing Phone soooo.”
Just a few threads down from that reads “I’m so tempted by the nothing phone,” “I have a nothing phone and it’s so good,” and plenty of people noting that they’re still on iPhone 11s and 12s and don’t want to upgrade (or update iOS).
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So I knew I had to do a little digging to get to the bottom of this. Was Nothing paying people to plant comments on social media to get the word out about the brand? Do artists like Charlie XCX really influence public opinion on products this much? Will anyone reading these comments actually know what a Nothing Phone is, anyway? The answers I found were surprising, but in the very best ways.
Today’s best Nothing Phone (4a), Nothing Phone (4a) Pro and Nothing Phone 3 deals
(Image credit: Nicholas Sutrich / Android Central)
When you’re a small startup brand in a world where Samsung and Apple rule the roost, the only way to see real success is by employing a form of guerrilla warfare tactics. That means more than just launching an expensive marketing campaign or getting big-name influencers to represent your brand (and then go back to using iPhones in their free time). It means building a community of evangelists who will go to the corners of the Earth for you.
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