Apple and Meta are speeding up the introduction of external artificial intelligence (AI) technology ..
https://www.mk.co.kr/en/it/12037642
Publish Date: 2026-05-06 04:01:00
Source Domain: www.mk.co.kr
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Apple and Meta are speeding up the introduction of external artificial intelligence (AI) technology and development of AI agents. The two companies, which were evaluated as lagging behind by giving the initiative to OpenAI and Google in the early stages of the competition for Generative AI, are fighting back in the AI market with their platforms and service ecosystems.
According to Bloomberg on the 5th (local time), Apple is pushing for a plan to allow users to select and use various external AI models from iOS 27, iPadOS 27, and MacOS 27, which are scheduled to be released this fall. Until now, Apple’s AI function has been limitedly linked to OpenAI’s ChatGPT, but in the future, users will be able to select the AI service they want from the setting menu and use it for text creation or image creation. Apple is said to be currently testing AI models such as Google Gemini and Anslogic Claude. In particular, Siri is expected to include a plan to allow users to choose another AI chatbot instead of the existing ChatGPT. Until now, Apple has been evaluated as lagging behind in its own AI technology competition.
On the other hand, competitors are rapidly expanding their AI ecosystem with their own Large Language Model (LLM). In response, Apple is turning to a strategy to change iPhones, iPads, and Macs into AI platforms instead of making AI themselves. It is a way to make external AI companies compete in Apple devices. Based on the ecosystem of more than 2 billion Apple devices, the plan is to serve as an “app store” in the AI era.
Meta, which recently introduced its first closed AI model, is also speeding up its expansion of its AI business. Meta is currently developing an AI agent for consumers, Hatch, according to the U.S. information technology (IT) media Deformation. The service is known as an AI assistant in the form of understanding the user’s goals and then performing several tasks online…
