T-Mobile’s record-breaking subsidy for the Razr Fold makes “On Us” deal for foldable iPhone likely

Source Domain: www.phonearena.com

According to Counterpoint Research’s Tyler Graham, when each of the “Big 3” carriers in the U.S. (Verizon, T-Mobile, and AT&T) held their first quarter conference calls, they spoke about a “softening” environment for device subsidies. In other words, the carriers were not being as generous with their deals. While not as positive for consumers, the reduction in subsidy dollars offered was supposed to be the case throughout the rest of 2026.

The “Big 3” each called for a reduction in subsides during 2026

The carriers were supposedly looking for alternative ways to grab consumers looking to switch wireless providers. T-Mobile‘s Chief Business and Product Officer Mike Katz said that the carrier wanted to offer deals that are more than just “a promotion that provides a customer value once every 1,000 days when they upgrade.”

But the pressure on these companies to sign new subscribers is immense. Graham points out that Verizon, T-Mobile, and AT&T are each exploring different ways to stand out from the pack, add new subscribers, grow brand loyalty, and increase the Average Revenue Per Account (ARPA).

T-Mobile’s latest promotion featured a record-breaking subsidy

Even though the Big 3 talked about reducing the subsidies offered to potential new customers, the reality is that if a carrier wants to attract consumers switching wireless providers, nothing beats a free flagship phone. Take T-Mobile, which recently set a record by giving a $1,700 subsidy in the form of a free book-style Motorola Razr Fold, or up to $1,700 off any eligible Motorola device.