Netflix promises an all-new look on Android and iPhone soon

Netflix is working on a completely new design for its smartphone app.

If it doesn’t feel that long since the last major overhaul to the Netflix app on your phone …that’s probably because it isn’t. Netflix rolled out a completely new design to iPhone owners back in early 2023 with fluid new animations, dynamic backgrounds that change based on the title you’re currently browsing, and more.

But following the dramatic shake-up to its design on Smart TVs, Netflix is gearing up for another refresh. The changes will roll out at some point over the next year.

The streamer announced the plans during its most recent earnings call.

Netflix co-CEO Greg Peters said the iPhone and Android redesign will borrow some of the changes already seen on its big screen efforts, like useful labels to spotlight what makes each title relevant for you, such as “Emmy Award Winner” or “#1 in UK TV Shows.”

But the upcoming mobile app redesign will introduce some changes that you won’t see on the big screen.

Netflix is turning to the likes of Instagram and TikTok for inspiration, bringing vertical video to the feed. The Californian company has already tested vertical video clips from some of its biggest shows and movies.

Netflix says the new design will be rolling out worldwide this year, but there’s no confirmation of exactly what this new design will look like

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With its recent push into podcasts — a medium that often creates viral vertical videos — we’d expect to see Netflix attempt to mimic these moments within its own app. After all, you’re more likely to seek out a new podcast if you’ve already stumbled across a particularly funny, shocking, or interesting clip from a recent episode when scrolling through your feed in the Netflix app.

The reshuffle is partly due to who Netflix sees as its main competitors. While you might think the streamer would only compare itself to the likes of Prime Video,…

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