Artificial intelligence could be an important tool for telling the story of agriculture – Agweek

FARGO, N.D. — When it comes to

artificial intelligence,

many in the agriculture industry are skeptical of the new and rapidly advancing technology. However, some in the industry believe it could be a useful tool when it comes to educating people outside of the ag industry about the story of agriculture.

Michele Payne, founder of Cause Matters Corp, was the keynote speaker at the seventh annual North Dakota Livestock Alliance Summit. During her time at the summit, she highlighted the ways that AI can help the industry by combating misconceptions and false information. When searching a simple question about agriculture using AI at the summit, the top sources that AI pulled for Payne were articles and information from animal and anti-livestock groups.

“I understand you may not want to deal with AI, but our future will be formed directly on how people’s opinions are shaped from the misinformation and disinformation that are being propagated by activists like this list up here,” Payne said.

By people in the ag industry sharing their story online and the truths about agriculture, there will be a larger chance that those are the types of sources that AI will pull in the future when being asked a question about the ag industry, she said.

“Finding the actual story from farmers matters. I have seen YouTube videos cited from farmers. I have seen blogs cited from farmers, not often, but they do pull in sometimes,” Payne said.

Payne also highlighted how it is important to share the story of agriculture with neighbors and friends whenever possible, which she posited will help build consumer trust and confidence when people are perusing down the grocery store aisle. When consumers step foot into a grocery store, they are bombarded with labels and information that can be misleading. Payne specifically highlighted the marketing of non-GMO milk, adding that all milk is GMO free….

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