Wayra Invests in MITO AI to Boost Audiovisual Production with Artificial Intelligence
Wayra Invests in MITO AI to Boost Audiovisual Production with Artificial Intelligence
Publish Date: 2026-07-16 04:46:00
Source Domain: wayra.com
- MITO AI is a startup founded by Spanish talent specializing in AI applied to professional audiovisual production, which helps companies, filmmakers, brands, and agencies create high-quality content more agilely and efficiently.
- With this investment, Wayra joins a shareholding that already includes benchmark investors such as Lightspeed Venture Partners, Everywhere Ventures, Sequoia Capital Scouts, A16Z Scouts, Kibo Ventures, and Kfund.
- Among the projects developed by the company, the recent Movistar Plus campaign created with generative AI linked to the Spanish National Football Team and its participation in the FIFA World Cup stands out.
Wayra, Telefónica’s corporate venture capital, has invested in MITO AI, a startup founded by Spanish talent with offices in San Francisco and Madrid, specializing in artificial intelligence for professional audiovisual creation and production. Its platform helps companies, filmmakers, brands, and agencies create high-quality content with greater agility, efficiency, scalability, and creative control.
With this investment, Wayra reinforces its commitment to technologies with the capacity to transform industries and redefine how companies operate. MITO AI operates in one of the segments with the greatest potential within generative AI, contributing to redefining the way audiovisual content is conceived, produced, and delivered, from films to advertisements or music videos.
Through this operation, Wayra joins MITO AI’s shareholder base alongside international investors such as Lightspeed Venture Partners, Everywhere Ventures, Sequoia Scouts, A16Z Scouts, and LifeX, as well as Spanish funds such as Kibo Ventures and Kfund.
MITO AI has developed a new generation of artificial intelligence tools applied to professional audiovisual creation. Its platform allows filmmakers, audiovisual production companies, brands, and creative teams to collaborate in real-time within the same workspace. MITO provides these professionals…
