Apple Raises Prices Globally: Which Devices Cost More Now?
Apple Raises Prices Globally: Which Devices Cost More Now?
https://www.ubergizmo.com/2026/06/apple-raises-prices-globally/
Publish Date: 2026-06-26 06:57:00
Source Domain: www.ubergizmo.com
If you have been following tech news in the last couple of months, you’re aware of the memory crisis (popularly known as “RAMmageddon“), which lead several brands to increase prices of their devices around the world, since pretty much everything tech nowadays use these components. Up until now, Apple was managing to hold on doing these increases, but, unfortunately, this holding has come to an end.
The Cupertino giant has implemented immediate price increases across several major product lines, including the Mac, iPad, Apple TV, HomePod, and Vision Pro. These global adjustments, ranging from $30 to $1,300, apply directly to existing hardware configurations without providing additional storage or memory capacity.
The MacBook Neo cost went up from $599 to $699
The company attributes these increases to a severe global shortage of memory and storage chips. This scarcity is driven by unprecedented component demand from artificial intelligence (AI) data centers. Apple leadership recently described the supply constraint as a highly unusual industry disruption, noting that component costs have risen at an unprecedented pace. Manufacturing has shifted heavily toward high-bandwidth memory for AI servers, reducing the components available for standard consumer electronics.
Apple is not alone in adjusting its retail pricing strategy; major competitors like Samsung, Microsoft, Dell, HP, and Sony have similarly raised prices on laptops, smartphones, and gaming hardware due to identical supply chain pressures.
Affected vs. Unaffected Products
While computing and home entertainment hardware saw immediate price adjustments, other core product categories remain unchanged for the time being:
- Price Increased: MacBook Air/Pro/Neo, iMac, Mac Studio, Mac mini (M4 Pro), all iPad models, Apple TV 4K, HomePod, HomePod mini, and Vision Pro.
- Price Unchanged: iPhone models, Apple Watch, AirPods, and the Studio Display.
Industry analysts from prominent firms…
