There’s Never Been a Better Time to Buy the iPhone 17
There’s Never Been a Better Time to Buy the iPhone 17
https://www.techadvisor.com/article/3122493/iphone-17-never-been-a-better-time-to-buy.html
Publish Date: 2026-06-25 11:58:00
Source Domain: www.techadvisor.com
Smartphone buying advice is rarely straightforward.
While we rank the top 10 ‘best’ phones in our detailed buying guide, the phone that suits you best will vary hugely depending on your budget, hardware priorities and software preferences.
At Tech Advisor, we pride ourselves on publishing in-depth reviews and detailed advice, helping people make an informed buying decision. A one-size-fits-all approach would be foolish.
However, if you’re considering an iPhone, our advice is remarkably simple. If your budget can accommodate it, the iPhone 17 is the outstanding candidate, both now and well into the future. It’s one of the very few flagship phones that we can wholeheartedly recommend to almost anyone.
The sweet spot in Apple’s iPhone lineup…
When Apple released the iPhone 17 late last year, it dramatically simplified the buying decision for millions of people around the world. Indeed, it went on to become the second most popular smartphone in Q4 of 2025 (according to Counterpoint Research), behind only the iPhone 17 Pro Max.
However, for most people, there’s no need to cough up at least £1,099/$1,099 for the Pro models, which introduce a divisive design and add little to the overall experience.
Meanwhile, the ultra-thin iPhone Air that I reviewed costs £200/£200 more than the iPhone 17, yet is badly hamstrung in the camera, battery and speaker departments. And the iPhone 17e loses too many of the regular model’s quality-of-life features in order to achieve its more affordable price tag.
Most people should steer well clear of the iPhone Air
Anyron Copeman / Foundry
For most people, the regular iPhone 17 offers the perfect balance between price and feature set. It may even be enough to tempt some Android users to make the switch.
…as verified by our expert reviewer
As an Android user who occasionally reviews iPhones, I wouldn’t blame you for not fully trusting my opinion on…
