Apple May Avoid Bigger iPhone Price Shock — TradingView News
Apple May Avoid Bigger iPhone Price Shock — TradingView News
Publish Date: 2026-06-25 14:49:00
Source Domain: www.tradingview.com
Apple AAPL may not raise iPhone prices as much as some investors feared, with J.P. Morgan expecting a more modest increase tied to higher memory costs, according to Seeking Alpha.
Analyst Samik Chatterjee said the iPhone 18 series could launch with a price increase of about $50, or a mid-single-digit percentage increase, rather than the $ 200-plus jump some reports had suggested.
The call comes after outgoing CEO Tim Cook confirmed earlier this month that Apple would raise prices on some products because of persistent memory shortages.
J.P. Morgan expects Apple to soften the hit through component savings and more vertical integration, including a bigger shift toward in-house modems and less reliance on Qualcomm (QCOM). Chatterjee estimated memory inflation could create a $ 100-plus year-over-year headwind, partly offset by $40 in broader component savings and another $15 from vertical integration.
The big takeaway is that Apple may be able to protect margins without shocking consumers. J.P. Morgan kept an Overweight rating on Apple, with iPhone pricing now a key watch item.
