Meta is now designing its own, cheaper AI smart glasses
Meta is now designing its own, cheaper AI smart glasses
https://www.cnn.com/2026/06/23/tech/meta-glasses-price
Publish Date: 2026-06-23 09:00:00
Source Domain: www.cnn.com
Summary
- Meta unveiled its own line of AI-powered smart glasses starting at $299, which is cheaper than the newest Ray-Ban models.
- The glasses can translate languages, play music and answer questions about surroundings.
- Meta dominates the smart glasses market with nearly 70% market share, but faces growing competition from Google and Samsung.
AI-generated summary was reviewed by a CNN editor.
Meta on Tuesday announced a new line of AI glasses designed in-house, signaling a deeper push into the wearable technology that’s become a new front in the artificial intelligence race.
And the biggest change consumers will notice? A cheaper price tag.
The new Meta Glasses will start at $299, making them less expensive than the latest Ray-Ban models which begin at $379. And that could help get them in the hands of more people, which is critical for Meta as it faces pressure to prove its massive AI investments will generate hit products.
“You really want to be able to be in many places in the market, so reaching people isn’t just about even design and style, it’s also about the price point,” Andrew Bosworth, Meta’s chief technology officer, said during a press event on Monday.
The Meta-designed glasses represent a departure from the co-branded spectacles the social media giant previously released with EssilorLuxottica’s Ray-Ban and Oakley. (Meta still partners with EssilorLuxottica on certain aspects of the new glasses, like the lenses, and continues to sell the Ray-Ban and Oakley models.)
Bosworth added that consumers are willing to pay a premium for Ray-Ban…
