MacBook may be cheapest now: buying guide for Air, Neo and Pro
MacBook may be cheapest now: buying guide for Air, Neo and Pro
https://www.digitaltoday.co.kr/en/view/73311/macbook-may-be-cheapest-now-air-neo-pro-buying-guide
Publish Date: 2026-06-22 02:18:00
Source Domain: www.digitaltoday.co.kr
This round of discounts shows how much the entry price of the MacBook lineup has fallen, more than a simple price cut. [Photo: Apple]
Apple MacBook prices have generally fallen since the shift to Apple silicon, but the current discount window is drawing attention as memory prices may rise.
On June 22, local time, IT media outlet 9to5Mac reported that Apple recently mentioned the possibility of future price increases, citing memory supply pressure driven by expanding demand for artificial intelligence.
The current MacBook lineup is being assessed as far more price-competitive than before. The MacBook Air, a representative entry-level product, is being sold at $1,099 with 512GB storage and 16GB of memory. The outlet explained that similar specifications were around $1,599 just a few years ago. With the recent launch of the entry-level MacBook Neo, the entry price for MacBooks has fallen further.
The MacBook Air is still seen as Apple’s main laptop model. MagSafe charging, a P3 color-gamut display, a Center Stage webcam and long battery life are assessed as strengths. Another differentiator is that while the MacBook Neo comes only in a 13-inch model, the MacBook Air has a 15-inch option.
In the United States, the current discounted prices are about $949 for the 13-inch M5 MacBook Air with 512GB and 16GB, $1,149 for 1TB and 16GB, and $1,349 for 1TB and 24GB. The 15-inch model is being sold at $1,149 for 512GB and 16GB, $1,449 for 1TB and 16GB, and $1,549 for 1TB and 24GB.
The most watched new product is the MacBook Neo. It is Apple’s first low-cost MacBook, with a starting price of $599. It is being assessed as maintaining the MacBook’s build quality, display quality and macOS experience while lowering some performance and expandability. Still, the A18 Pro chip, 8GB of memory and a limited port setup are being cited as shortcomings.
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