Cosmetics and artificial intelligence: beauty in the algorithmic age
Cosmetics and artificial intelligence: beauty in the algorithmic age
https://www.premiumbeautynews.com/en/cosmetics-and-artificial,27784
Publish Date: 2026-06-20 12:19:00
Source Domain: www.premiumbeautynews.com
Although beauty tech was not the dominant theme at this year’s VivaTech trade show, which concludes this evening in Paris, it drew crowds almost as large as those gathered around the robots and other futuristic technologies on display.
Massive investments
L’Oréal, the French cosmetics giant, is showcasing the K-Scan — named after Kérastase, the group’s flagship hair care brand — a compact AI-powered device designed to assess scalp health. Trained on a database of some 12,000 hair images, it analyzes the scalp to identify its characteristics and needs, including predicting the risk of hair loss.
Just a few meters away, Lancôme, another of L’Oréal’s flagship brands, is presenting Cell BioPrint, a device scheduled for launch this summer. The inovation claims to estimate biological skin age from a simple surface sample and recommend the most appropriate skincare products. Here, too, technology has taken on a predictive role.
“To attract customers into stores, brands must offer personalization. Today, personalization means understanding an individual’s biological age—and that simply isn’t possible without AI,” says Éric Briones, a luxury and beauty expert.
Delivering this level of personalization requires a powerful technological infrastructure, substantial investment, and partnerships with leading tech companies. On June 17, the opening day of VivaTech, L’Oréal announced a collaboration with OpenAI, the California-based developer of ChatGPT. Last year, the cosmetics group has invested EUR 1.5 billion (USD 1.7 bn) in technology and approximately EUR 1.4 billion (USD 1.6 bn) in research and innovation.
“Hyper-personalized responses”
“We continuously monitor advances in science and technology and explore how they can be harnessed to create a competitive advantage,” Guive Balooch, Vice President of Technology and Open Innovation at L’Oréal, told AFP.
“That advantage can come from our laboratories — for example, through our AI partnership…
