Apple Loop: iPhone 18 Pro Pricing, Mystery AirPods Update, iPhone Ultra Delayed

Source Domain: www.forbes.com

The Apple iPhone 17 Pro is displayed during an Apple special event at Apple headquarters on September 9, 2025 (Photo by Justin Sullivan/Getty Images)

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Taking a look back at this week’s news and headlines from across the Apple world, including iPhone 18 Pro release date, Apple warns of price rises, iPhone Ultra delayed, Mac’s Intel story, AirPods update, and Apple Music’s Top Twenty.

Apple Loop is here to remind you of a few of the many discussions around Apple in the last seven days. You can also read my weekly digest of Android news here on Forbes.

Deducing The iPhone 18 Pro Release Date

One of the biggest dates in the smartphone calendar is the launch of the iPhone 18 family. While it is generally accepted as ‘sometime in September every year’, that’s a wide window for consumers and the competition to come to terms with. But there are clues out there, and Forbes contributor David Phelan is on the hunt for an answer:

“Last year, the keynote which revealed the iPhone 17 series was on Tuesday, Sept. 9. That week seems the most likely this year, but Monday, Sept. 7 is Labor Day, and Apple rarely holds a keynote on the day after a holiday. After all, it needs to fly press and special guests to Cupertino. This means that the most auspicious date this year would be the Wednesday, of that week, Sept. 9.”

Apple Prepares iPhone Price Rises

Speculation around the price of the iPhone is running high this week, as Apple’s outgoing CEO Tim Cook speaks to the WSJ about the potential for consumer prices to rise, noting that “the situation has become unsustainable.” https://www.forbes.com/sites/ewanspence/2026/06/17/apple-iphone-mac-price-increase-silicon-costs/

“Apple is not alone in making this decision. Manufactuers across the board are raising prices on existing hardware and making conservative financial decisions when launching new hardware. That could include removing the lower tier of storage, so the next step up in the portfolio with the higher retail…

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