This is how much iPhone 18 Pro could cost after Apple’s price hike confirmed
This is how much iPhone 18 Pro could cost after Apple’s price hike confirmed
Publish Date: 2026-06-18 04:06:00
Source Domain: www.neowin.net
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Apple’s profit margins may become thinner this year if the company wants to keep its new iPhones competitive.
Jun 18, 2026 04:06 EDT
Image via Apple
Apple CEO Tim Cook confirmed in a recent interview that the company may have to raise prices on some of its products due to the ongoing memory shortage. While he did not elaborate on the scale of the price hikes, new estimates suggest that Pro iPhone models could become significantly more expensive this fall.
The Wall Street Journal and research firm TechInsights have come up with an educated estimate of how much the upcoming iPhone 18 Pro could cost after its launch in September. The estimate is based on current increases in memory and storage chip prices.
For starters, the iPhone 18 Pro base model is expected to feature 12GB of RAM and 256GB of internal storage. According to TechInsights estimates, 12GB of DRAM for the iPhone 17 Pro cost Apple $39 last year. However, for the iPhone 18 Pro, the cost of the same amount of DRAM could soar to $145. Likewise, 256GB of flash storage that previously cost $13 could now cost around $51.
Producing a base iPhone 17 Pro reportedly cost Apple around $582, but TechInsights estimates that the production cost of the iPhone 18 Pro could rise to $726. If Apple wants to maintain the roughly 47% profit margin it enjoys on the iPhone 17 Pro, the base price of the iPhone 18 Pro would need to reach $1,371. After…
