Tim Cook Predicts an Apple Price Increase: Bad News for Your Next Mac Upgrade in 2026?
Tim Cook Predicts an Apple Price Increase: Bad News for Your Next Mac Upgrade in 2026?
https://www.gearnews.com/tim-cook-apple-price-increase-tech/
Publish Date: 2026-06-17 18:36:00
Source Domain: www.gearnews.com
Tim Cook Predicts an Apple Price Increase: Bad News for Your Next Mac Upgrade in 2026? ·
Source:
Kristoffer Tripplaar / Alamy
Tim Cook told the Wall Street Journal that Apple has to raise its prices because memory and storage chips have gotten scarce and expensive worldwide. He didn’t give exact numbers or a timeline. Music producers working in the Apple ecosystem, running a Mac mini, Mac Studio, or MacBook Pro in their studio, need to pay closer attention now and probably open their wallets a bit wider, since these machines are loaded with RAM and SSD storage.
