Spekk acquires Pablo and appoints AI chief
Spekk acquires Pablo and appoints AI chief
https://marketingreport.one/news/spekk-acquires-pablo-and-appoints-ai-chief.html
Publish Date: 2026-06-17 07:06:00
Source Domain: marketingreport.one
The acquisition and newly created executive role are intended to support the development of proprietary technology
Digital agency Spekk has acquired advertising technology platform Pablo and appointed its founder, Nick Boyce, as Chief Technology & AI Officer, as the agency expands its investment in artificial intelligence and automation.
The acquisition and newly created executive role are intended to support the development of proprietary technology designed for high-consideration brands, a segment that Spekk specialises in across paid media and digital marketing.
Acquisition builds on existing partnership
Nick Boyce founded Pablo, an AI-powered workflow platform developed for digital advertising agencies and brands. The platform automates Facebook ad uploads, streamlines creative workflows and supports campaign analysis through its performance monitoring capabilities.
Spekk and Nick Boyce began working together in 2025 when the agency commissioned a tailored version of Pablo for its clients. The platform has since become part of the agency’s media operations.
Technology platforms to be integrated
Prior to the acquisition, Spekk had also developed its own ad trafficking and delivery platform. Following the deal, the agency plans to combine both technologies into a single platform aimed at improving efficiency, collaboration and campaign execution.
Nick Boyce brings experience across paid media, analytics, technology and artificial intelligence. In addition to founding Pablo, he established AI consultancy Trampoline and previously served as Data & Analytics Director at Spin Brands following the acquisition of his paid media agency, Pollenary.
Focus on AI and automation
In his new role, Nick Boyce will oversee Spekk’s technology and AI strategy, leading the development of automation tools and AI-powered systems designed to support paid media operations.
He will also manage the agency’s technology…
