62% of organizations in the search for new cybersecurity vendors
62% of organizations in the search for new cybersecurity vendors
Publish Date: 2026-06-16 07:31:00
Source Domain: natlawreview.com
Research reveals the state of cybersecurity investments, along with the sources and content that influence buyer awareness and purchasing decisions
The usual process of awareness, longlisting, shortlisting, and decision being streamlined to make a decision quickly, getting messages out and fast has never been more important for marketing teams.”
— Florie Lhuillier, Head of Cybersecurity & SVP at The Hoffman Agency
LONDON, UNITED KINGDOM, June 16, 2026 /EINPresswire.com/ — Global B2B tech PR and marketing agency, The Hoffman Agency, today launched new research revealing the impact of AI cyberattacks on the cybersecurity buying landscape and what now influences vendor selection. The report, Fast decisions, high stakes, highlights that, despite many organizations planning to invest in securing their AI models in the next year, there is also a focus on the cybersecurity “basics”.
The study, conducted by Coleman Parkes Research among 500 cybersecurity decision makers in the U.K., U.S., France and Germany found that 67% of organizations have plans to increase cybersecurity investment in the next 12 months, while 62% are looking either for a new provider, or to switch their current provider. The top three solutions for new investment are AI security, Security Operations and Identity Access Management while Network Security, Endpoint Security, and Security Analytics are those most likely to be replaced.
While reducing costs and coping with talent shortages are driving some to invest in new solutions, the most common reason is simple: 55% state they’re investing because of “the need to respond to threats.” These threats are, as we might expect, phishing, malware, ransomware and social engineering. The need to “secure AI systems” is the second biggest reason for 38% of respondents globally, jumping to 48% in the U.K.
“Like many, the cybersecurity industry has had to adapt to AI adoption and advancements, geopolitical tensions and economic…
