Hitit details artificial intelligence integration and commercial platforms expansion at the 82nd IATA AGM
Publish Date: 2026-06-14 23:57:00
Source Domain: www.aviacionline.com
During the 82nd IATA Annual General Meeting in Rio de Janeiro, Hitit presented the technical progress of its commercial distribution systems, payment platforms, and the operational integration of artificial intelligence. The industry gathering took place in a global context conditioned by rising operational costs and delays in logistical supply chains.
Özlem Salihoğlu, Partner Experience Advisor at Hitit, evaluated the industry landscape after the event: “It was a great pleasure to join the 82nd IATA AGM and meet colleagues together with dear Maxi. The main takeaway for me is the industry profit per pax is expected to be 4.5 USD in 2026 compared to the previous year’s 7.2 USD. This is of course due to %70 higher year-on-year fuel costs and supply chain crisis, aircraft and engine delivery delays.”
Regarding traffic and connectivity projections, she added: “Though the passenger demand keeps continuing and growth forecast for pax is to be around 2.1% for 2026, cargo is affected by the Middle East conflict and capacity distruptions especially in terms of hub connectivity, thus slowing the growth and the forecast for cargo to be around 0.7 % for year 2026. I believe all these insights shared during the IATA AGM would be hepful for overall industry to define the priorities and take necessary actions in coordination with relevant stakeholders so as to make aviation more profitable in the coming years. It’s a challenging period and as Hitit, we will continue to contribute to our partners with our ever-growing vision & transformative power while turning to our 32nd anniversary.”
Maximiliano Vicini, Head of Business Development for the Americas at Hitit, detailed the company’s perspective regarding the market situation: “We are very satisfied with our participation in the event and having had the opportunity to share all of Hitit’s news with the attendees. On the other hand, our reflection in this context of geopolitical tension that directly impacts global fuel…
