David&Goliath launches Creative Technology Dept
David&Goliath launches Creative Technology Dept
https://reel360.com/article/davidgoliath-launches-creative-technology-dept/
Publish Date: 2026-06-10 18:36:00
Source Domain: reel360.com
David&Goliath is expanding its creative capabilities with the launch of a new Creative Technology department, naming former Meta executive Antonio Marcato as managing director of the division.
The move reflects the Los Angeles agency’s growing investment in the intersection of human creativity, artificial intelligence, and emerging platforms as brands look for new ways to tell stories and solve business challenges.
Marcato will lead D&G’s creative technology efforts from the agency’s Los Angeles office, reporting directly to founder and creative chairman David Angelo. In the role, he will work across disciplines to integrate AI, machine learning, augmented reality, virtual reality and other advanced tools into the agency’s work, from strategy and insight development to production and brand storytelling.
“Antonio is a rare kind of builder, someone who doesn’t just follow where technology is going, but helps define what it means for brands and culture,” said Angelo. “For us, innovation has never been about chasing trends but creatively unlocking new ways to solve real business challenges. As we continue to invest in the future of creativity, Antonio’s ability to fuse storytelling with emerging platforms will unlock entirely new possibilities for our clients.”
Marcato brings more than two decades of experience working across creativity, technology, and innovation. Most recently, he served as creative director at Meta, where he led innovation efforts across automotive and entertainment clients, helping connect platform capabilities with future-facing creative work.
He is also a founding member of AI startup bitHuman, where he helped develop the design, voice and experience of AI-powered agents for digital and retail environments.
“I’ve long admired David&Goliath as an agency that leads with bravery, and where bold ideas aren’t just encouraged but expected to move people and shape culture,” said Marcato. “What excites…
