The Protocol for a More Enjoyable iPhone Charging Experience Makes Accessory Manufacturers Happier First
https://eu.36kr.com/en/p/3834347584350080
Publish Date: 2026-06-01 09:22:00
Source Domain: eu.36kr.com
While Tony was surfing the internet for topics the other day, he found a blogger posting about a charging plug that boasted a so – called “40W AVS protocol fast – charging exclusive to iPhone 17”.
Well… Let’s not discuss whether this 40W fast – charging configuration can actually improve the charging speed of the iPhone. What really caught the blogger’s and Tony’s attention was the big “AVS” logo in the picture.
If you’re an ordinary consumer, at first glance, you might think, “Is this a new thing that can charge the iPhone 17 better and faster? What a great deal!”
But for someone like Tony, who is well – versed in digital products, the first reaction upon seeing this promotional picture is : Here we go again?
Actually, AVS is just a gimmick used by manufacturers to promote their charging plugs. It won’t change the charging performance of your iPhone 17.
It’s true that the AVS protocol related to charging is led by Apple, and Apple is also the most active in terms of adaptation. There’s nothing wrong with that.
The problem is, the iPhone 17 series doesn’t support the AVS protocol at all. It’s useless if only the charging plug supports it…
So, there’s no connection between a charging plug that supports the AVS protocol and safe, stable, and fast charging for your iPhone. You can use the most common PD charging plug to charge your iPhone without any worries.
Well, this article could end here. Congratulations to everyone for not being scammed. See you next time!
Just kidding. Of course, it won’t end like this. We haven’t explained what AVS is yet…
If you’re still confused about what the AVS protocol is, Tony will take this opportunity to talk about Apple’s charging protocols.
Actually, AVS is a fast – charging protocol based on PD. Its full name is Adjustable Voltage Supply. AVS is a new feature introduced in the USB – PD 3.1 specification.
It’s a globally – recognized industry standard jointly developed by the USB – IF Association, whose members include…
