The Trust Gap Holding Agentic Commerce Back
The Trust Gap Holding Agentic Commerce Back
https://www.pymnts.com/news/artificial-intelligence/2026/trust-gap-holding-agentic-commerce-back/
Publish Date: 2026-05-29 13:04:00
Source Domain: www.pymnts.com
Artificial intelligence agents can search, compare and prepare purchases on a consumer’s behalf. Completing the transaction is where the infrastructure breaks down.
Experian is moving to fix that. In April, the company announced Agent Trust, a framework that creates a verified link between consumers, their devices and the AI agents acting on their behalf. Visa, Cloudflare and Skyfire are part of the ecosystem.
Skyfire CEO Amir Sarhangi told PYMNTS that the identity gap is what the industry needs to solve first.
“Identity and trust are what we care the most about because at the end of the day, that’s the trust layer that needs to be created between the human, agent and the merchant,” he said.
How the Stack Works
The framework is built around a single problem. The internet was designed for humans, and its security infrastructure treats every non-human as a threat.
At the center of Experian Agent Trust is Human-to-Agent Binding, a persistent, verifiable connection between a verified consumer, their device and their AI agent. Experian issues an Agent Trust Token for each interaction, validating identity and transaction fraud risk in real time. An Agent Registry runs alongside it, maintaining a dynamic trust score for each agent based on behavioral signals and transaction history over time.
Advertisement: Scroll to Continue
That token travels with the agent. When it reaches the network edge, Cloudflare, which handles roughly 20% of global internet traffic, can inspect the credential and decide whether to grant access. Skyfire, on the other hand, offers what it describes as an open, standardized way to package and exchange agent identity information across platforms, alongside a payment token that works within existing checkout flows.
Sarhangi described Skyfire’s role as interoperable.
“We’re not trying to compete with UCP, ACP,” he said. “We’re just talking about the identity layer and how a payment is made.”
The Stakes
The gap between what…
