Filmmakers stress creative benefits of artificial intelligence at Cannes’ Kling AI panel

Leading filmmakers sought to lay to rest several misconceptions about AI during a Cannes Marché du Film panel titled “From Creative Possibility to Production Reality: Kling AI in Cinematic Workflows”. The main one is that AI is somehow a “magic button” for making movies.

“The most common misconception is that these tools somehow create for you. They do not,” US director Jon Erwin, founder and CEO of Innovative Dreams, told a packed audience at the Kling AI event, held in association with Winston Baker and Mimaoku and moderated by Screen’s French correspondent Rebecca Leffler. Erwin is series creator of Amazon Prime Video’s House Of David and companion series The Old Stories: Moses, which used generative artificial intelligence platform KlingAI’s tools.

The tools, he said, “accelerate and amplify your creativity. He predicted “an explosion of creativity and originality” once products like Kling AI 3.0, its latest AI video engine, are more widely available.

Others also forecast that AI will pave the way for greater “diversity and variety” in filmmaking.

Leading Chinese animation director Wei Li is creator of Born Of The Tide, on which he is collaborating with Kling AI. He spoke of the opportunities AI is giving not only him but his crew members. “You can use the AI to free your hands, express your mind and utilise your imagination more,” he said.

Wei Li recalls that when he started working in the industry, animation was a painstaking, labour-intensive craft. “I was very happy and passionate when I was doing the drawings for days and days,” he recalled. He used to have a student who helped him scan storyboards into digital files. This student stayed up “for the entire day and night. I felt very sorry for him. I was enjoying the session but he was just doing the repetitive work. Standing beside him, I felt I was watching a robot.”

The veteran Chinese animator reminisced about a working environment a decade ago in the era of…

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