Most California Data Brokers Saw Few Privacy Opt-Out Requests
Most California Data Brokers Saw Few Privacy Opt-Out Requests
Publish Date: 2026-05-19 05:00:00
Source Domain: news.bloomberglaw.com
California’s privacy watchdog is setting up shop at farmer markets, food fairs, and pride celebrations statewide with a wake-up call to attendees: Don’t ignore your privacy rights.
CalPrivacy’s novel roadshow seeks to inform unaware residents that they are allowed to block hundreds of data brokers in California largely operating in the shadows, holding their geolocation, sexual orientation, and biometric data.
Close to 150 brokers—about a quarter of about 570 or so firms registered with the state’s data broker registry —said in their latest disclosures they didn’t get a single request from Californians to delete their personal information—despite residents being …
