We Updated Our Privacy Policy. Here’s What Changed and Why.
We Updated Our Privacy Policy. Here’s What Changed and Why.
https://www.eff.org/deeplinks/2026/05/we-updated-our-privacy-policy-heres-what-changed-and-why
Publish Date: 2026-05-18 14:03:00
Source Domain: www.eff.org
We recently updated our privacy policy for the first time since 2022. Most of the changes are clarifications, reorganizations, and improvements in transparency, particularly around how third-party tools that run parts of our site operate. But one change is substantive enough that we want to address it directly.
The Change You Should Know About: Opt-In Email Tracking
We want to know how we’re doing with our advocacy: which campaigns get your attention and which do not, which topics you are very interested in, which less so, and which not at all. It helps us to do our work better and to prioritize or rethink our strategies as we push to build support for freedom, justice and innovation around the world.
So, to give us a rough picture of how we’re doing, we are introducing the option for you to provide explicit, opt-in consent for us to see how you interact with the emails we send you. That includes whether you open emails, and whether you click on the links inside them.
We know what you’re thinking: Doesn’t EFF strongly oppose nonconsensual tracking? You bet we do. Sneaky email tracking is ubiquitous on the web and EFF’s opposition to it remains unchanged. We have never used email tracking pixels and we’re not changing that. We’re not building profiles and we’re not sharing the data and we’re definitely not selling it.
But we do want to give you the option of allowing us to learn about how our communications are landing with you. Here’s how consent will work. We will ask, and if you say yes, we’ll be able to see whether you opened an email or not, and whether you clicked on any links. That’s it.
If you say no, or ignore the ask entirely, nothing will change and we’ll do no tracking.
If you say yes, you can change your mind and opt out at any time by clicking an opt-out link in any future email or by contacting [email protected].
We have heard many EFF members say that EFF is one of the only organizations that they trust with consent to…
