The evolution of technology in sport & why AI is the next big game changer
The evolution of technology in sport & why AI is the next big game changer
Publish Date: 2026-05-17 23:57:00
Source Domain: www.adgully.com
Authored by : Sidhhant Agarwal, co-founder and CEO, Sporvot
Sport has always had a complicated relationship with technology. When television first began broadcasting matches decades ago, many critics believed it would empty stadiums. The thinking was simple: why would fans travel to a venue when they could watch the game from their living room?
Later, when systems like Hawk-Eye and instant replay were introduced, purists argued that technology was interfering with the human element of sport. Even data analytics, now central to team strategy, was once met with skepticism. Could numbers really capture the instinct and unpredictability that define great sport? Looking back, those debates feel almost nostalgic.
Today, broadcast technology is the foundation of how fans experience sport. Video reviews are expected. Data analytics shapes scouting and performance. History shows that once technology proves its value in sport, adoption accelerates far faster than expected. AI now finds itself at a similar moment, but it represents something fundamentally different.
For years, sports technology has focused on capturing sport. Better cameras improved broadcasts. Wearables tracked performance. Data platforms helped teams analyse matches after they were played. AI changes that equation. Technology is no longer just capturing sport; it is beginning to understand it.
AI-driven systems can now track player movement through computer vision, automatically tag key events, generate highlights in real time, and analyse patterns across hours of footage. Tasks that once required large production crews or analyst teams are now being reimagined through intelligent systems.
The impact is not just qualitative, it is measurable. For example, a standard tier broadcast production for a cricket match, which traditionally could cost anywhere between ₹12 – ₹15 lakhs, can now be executed at nearly half the cost through AI-led remote and automated production…
