Meta’s confusing new approach to chat privacy
Meta’s confusing new approach to chat privacy
https://www.malwarebytes.com/blog/news/2026/05/metas-confusing-new-approach-to-chat-privacy
Publish Date: 2026-05-15 08:56:00
Source Domain: www.malwarebytes.com
Recent news had us wondering whether Meta actually knows what it wants.
On one platform, Meta is promoting AI chats that it says even it cannot read. On another, it has removed one of the few features that genuinely prevented Meta from accessing private conversations.
“Meta removed support for end-to-end encrypted chats from Instagram as of May 8, 2026.”
“Meta adds fully private AI chats to WhatsApp.”
At the moment, Meta is heavily promoting a new Incognito Chat mode for its Meta AI assistant in WhatsApp, built on top of a system it calls Private Processing. According to WhatsApp’s own announcement, Incognito Chat is:
“Truly private — no one can read your conversation, not even us.”
When you start an Incognito chat with Meta AI, you get a temporary conversation where messages aren’t saved and disappear by default, which Meta pitches as “a space to think and explore ideas without anyone watching.”
BBC News and others report that these AI chats are text‑only for now, run in a sandboxed environment, and are separate from your regular end‑to‑end encrypted (E2EE) messaging with other people on WhatsApp.
Meta is also preparing “Side Chat,” which will let you invoke Meta AI inside other WhatsApp chats, again using this Private Processing infrastructure to claim AI assistance without breaking the underlying encryption.
On paper, that’s an impressive technical and marketing story: powerful AI, wrapped in layers of privacy‑preserving infrastructure, added to an app that already has a strong reputation for end‑to‑end encryption by default.
Meanwhile, on Instagram…
Now contrast that with what’s happening on Instagram. On 8 May 2026, Meta removed optional end‑to‑end encryption for Instagram Direct Messages (DMs) entirely. Users who had previously turned the feature on were shown notices that “end‑to‑end encrypted messaging on Instagram is no longer supported as of 8 May…
