How Coca-Cola’s hidden lab develops new technology to customize beverages

Business

The Atlanta beverage giant unveils its latest equipment, developed in its hometown.

Coca-Cola equipment, such as its Freestyle soda fountain, is developed at a hidden lab in Atlanta, not far from the company headquarters. (Courtesy of Coca-Cola)

In May 1886, the very first glass of Coca-Cola was poured from a soda fountain at Jacobs’ Pharmacy in downtown Atlanta.

Now 140 years later, the Atlanta beverage giant continues to reinvent how it dispenses drinks, brewing up that innovation in a hidden hometown lab.

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Coca-Cola this week unveiled new dispensing equipment, including an updated Freestyle machine and a mixology station. (Courtesy of Coca-Cola)

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Coca-Cola’s hidden Atlanta lab

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