Apple’s iPhone Ultra needs to do more than flash its logo to beat Samsung and Google
Apple’s iPhone Ultra needs to do more than flash its logo to beat Samsung and Google
Publish Date: 2026-05-01 09:30:00
Source Domain: www.androidpolice.com
I’d be shocked if we didn’t get a foldable iPhone from Apple later this year. Rumors for the iPhone Ultra have ramped up, and we’re seeing a clearer picture of what Apple has in mind.
Book-style foldables aren’t an easy segment to break into. They carry a high cost and only appeal to a narrow band of buyers. Still, Apple seems keen to give it a go with its own variant.
Unfortunately, it’s not that simple. This isn’t 2009, and I don’t think Apple can get by on just its logo anymore. If an iPhone Ultra is to be successful, it has to offer something that fundamentally changes the user experience.
There may be some people who are still blinded by the Apple mystic, but I’m not one of them. And when you’re charging north of $2,000 for a smartphone, you need more than a pretty face to challenge Samsung and Google.
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