Vereigen Media Releases Cybersecurity Marketing Spend Benchmark Report to Guide Data-Driven B2B Investment Decisions

Vereigen Media LLC

New cybersecurity research report reveals that trust, brand authority, and verified engagement are the primary drivers of cybersecurity marketing performance that drives revenue

AUSTIN, Texas, April 29, 2026 (GLOBE NEWSWIRE) — In an era where cybersecurity threats are evolving faster and marketing budgets are under increasing scrutiny, Vereigen Media, a trusted U.S.-based demand generation company, today announced the release of its Cybersecurity Marketing Spend Benchmark Report 2026. This new comprehensive study is designed to help B2B make smarter, data-driven investment decisions.

Built on verified first-party engagement data from more than 110 million professionals, the report offers a data-driven perspective for CMOs, demand generation leaders, CFOs, and marketing strategists on how marketing performance is being measured and how organizations are navigating increasingly complex buying environments.

As cybersecurity markets become more competitive and buying groups grow more difficult to engage, the research points to meaningful changes in how organizations approach marketing strategy, investment efficiency, and audience trust.

Vereigen Media Releases Cybersecurity Marketing Spend Benchmark Report to Guide Data-Driven B2B Investment Decisions

A Shift in How Cybersecurity Marketing Works

This report uncovers a fundamental shift in how marketing performance is defined across technology, SaaS, IT, finance, cybersecurity, and other industries. Where they are being asked to do more while proving ROI with greater precision. However, traditional strategy benchmarks often rely on outsourced vendor data that leaves decision-makers with incomplete and inaccurate insights.

Vereigen Media’s latest cybersecurity marketing reports changes that narrative, with its 110+ million first-party data contacts, verified content engagement, and zero reliance on outsourced data.

This cybersecurity marketing spend…

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