Apple’s ‘most expensive iPhone ad ever’ hits screens soon with Ted Lasso season 4
Apple’s ‘most expensive iPhone ad ever’ hits screens soon with Ted Lasso season 4
Publish Date: 2026-04-29 09:56:00
Source Domain: www.uniladtech.com
The Diamond Dogs are lacing up their football boots once again, as we’re heading back to A.F.C. Richmond for some extra time. It’s out with the old and in with the new(ish) for season 4 of Ted Lasso, and while we thought we’d seen our last goal back in 2023, it seems Apple’s love of the beautiful game was too much of a lure.
Jason Sudeikis plays the titular Ted Lasso, leading the pack as the Kansas City soccer coach who takes a very different career turn that lands him in the UK.
While Apple’s team of TV shows continues to grow with the likes of Severance and Pluribus, its latest star signing brings a familiar face back to the streaming service. The first trailer for Ted Lasso is here, and although we’re already doing laps of the pitch in excitement ahead of its August 5 release, others have branded it as little more than one giant iPhone ad.
Is Ted Lasso season 4 pushing the iPhone?
Like the changing of the seasons, Apple’s annual rollout of the iPhone is a guarantee since Steve Jobs unveiled the OG iPhone back in 2007. The iPhone might not need much marketing, but cleverly, Ted Lasso is promoting them right under our noses. A September 2021 video from the Wall Street Journal noted that in one 29-minute episode of Ted Lasso, there were a whopping 36 shots of Apple products.
This conversation has resurfaced with the release of the season 4 trailer, reminding us that Apple apparently loses $1 billion a year on Apple TV. Over on X, Anish Moonka says that Ted Lasso isn’t exactly a cheap show, especially as Sudeikis has seen his pay jump from $300,000 an episode in season 1 to a reported $1 million in season 4.
Apple TV’s 45 million paying subscribers are a drop in the ocean when compared to Netflix’s 325 million, while the fact that it has less than 1% of all US streaming time means there should be questions about why the service continues.
Still, with Apple making $143.8 billion in revenue and $42 billion in profit in the last three months of 2025, the whole loss of…
