IAB Australia’s data and privacy 101 replay: what every marketer missed
IAB Australia’s data and privacy 101 replay: what every marketer missed
https://ppc.land/iab-australias-data-and-privacy-101-replay-what-every-marketer-missed/
Publish Date: 2026-04-05 08:42:00
Source Domain: ppc.land
IAB Australia has made available the recording of its Data & Privacy 101 webinar, delivered on March 31, 2026, by Sarah Kruger, Director of Policy and Regulatory Affairs at IAB Australia. The session – the second in IAB Australia’s 101 series – runs for just under an hour and frames privacy not as a legal checkbox but as an operational discipline that now sits at the centre of advertising, product, and commercial decision-making.
The webinar does not start with legislation. Kruger’s approach is deliberately different. Instead of walking through the 13 Australian Privacy Principles line by line, the session builds from three core concepts – personal information, deidentification, and consent – before mapping those concepts onto the practical life cycle of data collection, use, and disposal. For marketing professionals and ad tech practitioners who have long treated privacy as someone else’s department, the session makes a pointed argument: it is now yours too.
“Gone of the days when privacy was a tickbox function tucked away in a legal department,” according to Kruger in the webinar. “The use of data is now central to your businesses, creating growth, underpinning consumer products, maximizing advertising revenue, and measuring the effectiveness of campaigns.”
What counts as personal information – and why the answer is broader than most assume
The definition of personal information (PI) under Australian law is not limited to obviously sensitive data. According to Kruger, PI covers any information or opinion about an individual who is identified or reasonably identifiable. There is no threshold requiring the information to be private, confidential, or harmful. Even entirely benign details qualify. Crucially, companies do not hold privacy rights under the framework – only individuals do.
The practical implication that draws the most attention is the phrase “reasonably identifiable.” An…
