How a Spanish brewing company uses tech to guide its business strategy
How a Spanish brewing company uses tech to guide its business strategy
Publish Date: 2026-03-20 06:03:00
Source Domain: www.cio.com
This transformation allows the company to generate new opportunities, as well as improve operational efficiency, sustainability of processes, and the customer experience. “That’s why every project and tool we develop brings us closer to a more connected and intelligent company focused on creating added value,” he says.
One strategy, four pillars
Since 2017, the company has defined a strategic framework based on ensuring constant progress of transformation, developing and implementing new digital business models, fostering an open innovation ecosystem that accelerates technological opportunities, and collaborating with startups and strategic partners to drive and scale digital solutions.
This four-part approach has allowed a seamless integration of technology, culture, and business, and has impacted internal processes, from modernizing production and logistics systems to integrating digital tools into business operations. “Technologically, we rely on major partners, SaaS solutions, and a broad network of collaborators that allow us to grow and scale at the pace the company demands,” says Castro.
