Accenture partnership | The Open

Source Domain: www.theopen.com

Mark Darbon, Chief Executive of The R&A [above], said: “Accenture has a renowned reputation worldwide for its expertise in technology, data and innovation and we see this partnership as a valuable opportunity to support our strategic priorities in golf and help shape the future of the sport.

“As both an Official Patron of our major championships and our Official Business and Technology Consulting Partner, Accenture will work closely with us to help modernise how we govern and deliver the game, while sharing our ambition to inspire people through world-class championships and showcase golf as a sport for everyone to enjoy.”

Through the partnership, Accenture will provide consultancy support to help modernize how the sport is governed, delivered and experienced, building on its track record of working with major global sports organizations to drive innovation at scale.

Mauro Macchi, CEO of Accenture in EMEA, said: “Golf is one of the world’s great global sports, with a rich history and an exciting future. We’re proud to partner with The R&A as its Official Business and Technology Consulting Partner, as well as an Official Patron of its most iconic championships.

“Together, we will apply technology, data, and AI to help open the game to an even wider audience – strengthening the sport’s foundations, enhancing experiences on and off the course, and supporting The R&A’s mission to grow and evolve golf for generations to come.”

Accenture will also collaborate with The R&A to activate its Patron status across The Open, AIG Women’s Open, and ISPS HANDA Senior Open, supporting the storytelling, heritage and global reach of golf’s most prestigious championships.

Source