Measuring Campaigns to Running Them
Measuring Campaigns to Running Them
Publish Date: 2026-03-05 04:07:00
Source Domain: www.pymnts.com
As generative artificial intelligence becomes embedded in enterprise software stacks, executives are demanding more than fast answers. They want outputs grounded in trusted data and aligned with real business workflows.
Omri Shtayer, vice president of data products and DaaS at Similarweb, told PYMNTS that the company launched AI Studio to address what he sees as a structural limitation in many AI deployments: a lack of context.
“One of the things that most AI systems are lacking is context,” Shtayer said.
For Similarweb, that realization led to a broader effort to rethink how its proprietary data could power agents capable of delivering not just analysis, but action.
“I always say data is the fuel, AI is the engine, and the agents and actions are the aircraft that deliver those actions to real life,” Shtayer said.
Rather than layering a general-purpose chatbot onto existing dashboards, the company built what it calls a “super agent” trained specifically on Similarweb’s datasets and defined business use cases. The objective, Shtayer said, was to make the company’s data usable in what he described as “the new age of AI,” where conversational interfaces are expected to produce actionable insights. That positioning reflects a broader industry shift in which proprietary datasets are becoming as strategically important as the models themselves.
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From Dashboards to Recommendations
Shtayer said he led the early effort to determine how Similarweb’s data could be delivered directly to agents in ways that empower them to generate insights and recommendations.
“I led the effort to determine how to bring our data to agents so they could use it to gain insights, actions and recommendations,” he said.
The result, he added, goes beyond a simple AI feature.
“It’s much more than that. We built a whole system,” Shtayer said.
Instead of requiring users to sift through hundreds of data points, the AI translates…
