31% of CEOs fear significant losses from attacks
31% of CEOs fear significant losses from attacks
Publish Date: 2026-02-26 21:42:00
Source Domain: www.merca20.com
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Cybersecurity is no longer an issue limited to IT departments. In 2026, it has become a strategic priority for boards of directors and CEOs. This is confirmed by the PwC 29th Global CEO Survey 2026: Leading through uncertainty in the age of AI, which notes that 31% of chief executives globally fear their company will suffer significant financial losses from cyberattacks in the next 12 months.
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The figure marks an increase compared to previous years and places cybersecurity on the same level as macroeconomic volatility among the main threats facing companies.
Why Is Cybersecurity Now One of the Biggest Threats to Companies?
PwC’s report shows that CEOs perceive an increasingly complex business environment, where technology, geopolitics, and accelerated digitalization amplify risks.
Nearly one-third of leaders surveyed believe their organization is highly or extremely exposed to financial losses resulting from cyberattacks. This figure has steadily increased in recent years, reflecting a clear shift in risk perception.
Cybersecurity is no longer seen solely as a technical issue, but as a factor that can directly impact:
- ⇒ Revenue.
- ⇒ Investor confidence.
- ⇒ Brand reputation.
- ⇒ Operational continuity.
- ⇒ Shareholder value.
In other words, the meaning of digital risk has expanded: it is now a strategic risk.
How Is Cybersecurity Linked to Business Innovation?
Within PwC’s study context, innovation and artificial intelligence adoption are transforming companies — but they are also expanding the digital attack surface.
The same report highlights that companies are investing in AI, although many still struggle to achieve clear financial returns. This technological transformation process, if not accompanied by strong controls, can increase vulnerability to cyber incidents.
Innovation without a robust security architecture can become a liability. That…
