Top 8 technology trends in the attractions industry for 2026
Top 8 technology trends in the attractions industry for 2026
https://blooloop.com/technology-trends-attractions-2026/
Publish Date: 2026-02-18 06:34:00
Source Domain: blooloop.com
The attractions business is entering a new era, one in which technology is not only enhancing the guest experience but also redefining it entirely. Digital innovation in theme parks, museums, zoos, and more is shaping faster, smarter and more personalised experiences.
AI is powering operations and guest experiences, while mixed reality and immersive visual technologies are blurring the lines between physical and digital worlds.
Robots and autonomous technologies are being used for guest services and visitor experiences, and smart infrastructure is enhancing operational efficiency and safety.
Simultaneously, operators are turning to technology to advance their sustainability efforts, and others are investing in innovative wellness experiences amid a burgeoning trend for wellbeing.
Keep reading to discover blooloop’s top technology trends for 2026.
AI everywhere
The varied use of artificial intelligence (AI) in the attractions industry looks set to grow in the year ahead, whether it’s for enhanced personalisation, operations and safety upgrades, or as attractions in their own right, like Dataland.
Museums are investing in AI-driven experiences and characters, such as the Dalí Museum’s AI version of Salvador Dalí, or the Rijksmuseum’s AI-powered art tool.
Elsewhere, the National Archives Museum in Washington, D.C., houses a gallery where guests can engage with American history, with the experience customised and personalised to their interests through AI.
Within the theme park field, Six Flags is undergoing an AI-driven digital transformation. Features include a new digital concierge powered by generative AI and named Missi Six and an AI drowning prevention system at Six Flags water parks.
Six Flags is also adding a new layer of spatial AI and extended reality in partnership with Illumix, a technology company specialising in the creation of augmented reality (AR) and interactive immersive…
