StackAdapt secures EU data transfer rights as privacy framework gains momentum
StackAdapt secures EU data transfer rights as privacy framework gains momentum
https://ppc.land/stackadapt-secures-eu-data-transfer-rights-as-privacy-framework-gains-momentum/
Publish Date: 2026-02-07 14:20:00
Source Domain: ppc.land
Toronto-based advertising technology platform StackAdapt today achieved certification under the EU-U.S. Data Privacy Framework, a European Commission-approved mechanism that enables lawful transfer of personal data from the European Union to participating U.S. organizations. The certification positions StackAdapt to support more seamless cross-border data flows for advertisers, publishers, and partners worldwide while meeting GDPR requirements without additional transfer mechanisms such as Standard Contractual Clauses.
According to the company’s announcement, the certification reinforces StackAdapt’s commitment to GDPR-aligned privacy standards and underscores the strength and maturity of its global privacy program. The Data Privacy Framework, adopted by the European Commission in July 2023, provides an adequacy decision allowing certified U.S. companies to receive personal data from the EU without requiring supplementary legal safeguards that previously complicated transatlantic data transfers.
“As a global advertising technology platform, responsible data use and privacy protection are foundational to how we operate,” said Pinar Ozyetis, General Counsel at StackAdapt. “Achieving EU-U.S. Data Privacy Framework certification reflects the significant investment we’ve made in privacy-by-design, transparency, and accountability, and reinforces our commitment to helping customers navigate an increasingly complex regulatory landscape with confidence.”
The certification enables StackAdapt to support compliant EU-to-U.S. data transfers that underpin core platform functions, including campaign delivery, reporting and measurement, fraud prevention, and platform operations. These activities must align with GDPR expectations and evolving regulatory standards as enforcement intensifies across European jurisdictions.
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