Agentic AI Reshapes Web Browsing

Source Domain: www.webpronews.com

Google is embedding deeper artificial intelligence capabilities into its dominant Chrome browser, introducing agentic tools that autonomously handle web tasks amid intensifying competition from AI-native rivals. On January 28, 2026, the company unveiled updates powered by its Gemini 3 model, including a persistent side panel for the Gemini chatbot, image generation via Nano Banana, Personal Intelligence for tailored responses, and Auto Browse for executing multi-step commands across sites.

These enhancements arrive as Chrome, with over 65% global market share, faces pressure from OpenAI’s Atlas browser launched in October 2025, which integrates ChatGPT and triggered a 2% drop in Alphabet shares, according to CNBC. Google Chrome Vice President Parisa Tabriz wrote in a blog post, “Chrome will remember context from past conversations so you get uniquely tailored answers to whatever you’re looking for across the web and you can already add specific instructions to Gemini to get more tailored responses.”

The side panel redesign keeps Gemini accessible without disrupting workflows on MacOS, Windows, and Chromebook Plus devices in the U.S., enabling users to query content across tabs, summarize videos, or compare options seamlessly, as detailed in Google’s official blog at blog.google.

Agentic Dawn with Auto Browse

Central to the rollout is Auto Browse, an agentic feature exclusive to Google AI Pro and Ultra subscribers in the U.S., allowing Gemini to navigate sites, filter results, and perform actions like “Go through my favorited apartments on Redfin and remove any that are not pet friendly,” per the CNBC report. In a demo, Product Lead Charmaine D’Silva tasked Gemini with planning a family vacation by cross-referencing travel sites, school calendars, and schedules, as covered by CNET.

Built on Gemini 3, released late last year, Auto Browse supports Google’s Universal Commerce Protocol (UCP), co-developed with Shopify, Etsy, Wayfair, and…

Source