iPhone Fold Latest: Apple Bets Big With New Release Target
iPhone Fold Latest: Apple Bets Big With New Release Target
Publish Date: 2026-07-05 15:23:00
Source Domain: www.forbes.com
With last month’s news that Samsung Display had received Apple’s approval to produce screens for the iPhone Fold with an initial order of 3 million units, the consensus was that Apple was being cautious. Conservative, even.
This is a first-generation product in an unproven market for Apple, with foldable tech that is prone to go very wrong. It makes sense.
But that doesn’t appear to be the case any more. According to a new report from Nikkei Asia, Apple has now told suppliers to prepare to produce around 10 million foldable iPhones. That’s up from a previous forecast of 7-8 million units, and more than three times the 3 million figure from just weeks ago.
Cautious? Apple’s never heard of her.
Apple Is Clearly Planning A Big iPhone Fold Launch
The Motorola Razr Fold is one of the many Android foldables going up against the Apple iPhone Fold this year. Photographer: Angel Garcia/Bloomberg
© 2026 Bloomberg Finance LP
To understand how significant 10 million units is: Samsung’s entire Galaxy Z Fold 8 lineup—the Ultra, the Wide and the Flip 8 combined—has a production target of 5-6 million units. If Nikkei’s figures are accurate, Apple is now planning to produce nearly double that with a single device, in its first year in the market.
That said, Nikkei notes that suppliers are mentally prepared for the production plan to be adjusted depending on how well the new phone goes down with buyers (if it doesn’t land badly like the iPhone Air), and whether Apple increases iPhone prices due to surging memory costs. It looks like ten million is the target rather than a guarantee.
One other notable update from the Nikkei report is that Apple and its suppliers have made progress resolving the hinge engineering issues, which were reportedly release causing delays.
iPhone Fold Price: How Much Will Apple Charge?
IDC predicted in December 2025 that Apple’s foldable would carry an average selling price of $2,400.
That $2,400 average sits at the very top of the foldable…
