Ours Privacy Partners with WebMD Ignite to Turn Privacy-First Marketing Into a Growth Advantage
Ours Privacy Partners with WebMD Ignite to Turn Privacy-First Marketing Into a Growth Advantage
Publish Date: 2026-04-30 10:15:00
Source Domain: www.prweb.com
“Ours Privacy was purpose built for healthcare, and this partnership reflects our continued focus on bringing the right capabilities into our clients’ growth stack.” — Kyle Hufnal, VP, Activation at WebMD Ignite
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“Our clients are running increasingly sophisticated growth programs across the full patient journey, from discovery through conversion and retention. Supporting that requires more than reach; it demands partners who are tightly aligned to their objectives and the infrastructure to connect every touchpoint, measure performance, and act compliantly,” said Kyle Hufnal, VP, Activation at WebMD Ignite. “Ours Privacy was purpose built for healthcare, and this partnership reflects our continued focus on bringing the right capabilities into our clients’ growth stack.”
Joint customers will have access to WebMD Ignite’s audience intelligence and multi-channel activation capabilities alongside Ours Privacy’s first-party data infrastructure, all within a HIPAA-compliant environment. Through the partnership, clients gain access to:
- First-party tracking with custom domains, enabling faster load times, better performance, and stronger security
- Identity stitching across channels and devices to build a continuous, unified view of each patient’s journey
- Full patient journey tracking from initial discovery through acquisition, conversion, and long-term retention
- Compliant data activation across all major ad platforms including Google and Meta, powered by first-party data infrastructure
- Integrated marketing tools purpose-built for healthcare, including consent management, A/B testing and personalization, session replay, heatmaps, embedded maps and videos, tag management, translations, and campaign measurement designed to meet healthcare privacy requirements
“WebMD Ignite brings unmatched…
