OpenAI Weeks Away From Bringing Ads to ChatGPT
OpenAI Weeks Away From Bringing Ads to ChatGPT
Publish Date: 2026-03-23 08:38:00
Source Domain: www.pymnts.com
OpenAI is reportedly weeks away from adding advertisements for some U.S. ChatGPT users.
The artificial intelligence (AI) startup will show ads to all U.S. users of ChatGPT’s free and Go versions, Reuters reported Saturday (March 21).
The report added that OpenAI had recently integrated Critero, an ad-tech company that makes an interface for purchasing ads and improving targeting, into those versions of ChatGPT.
A separate report this weekend from CNBC said that some advertisers are frustrated by what they see as the slowness of the ad program’s rollout. OpenAI told the network the speed of the launch was intentional.
“We’re in the early testing phase of ads in ChatGPT, and the goal right now is to learn and refine the experience for consumers before expanding it more broadly,” the company said. “We’re encouraged by early signals from users and participating brands, and continue to see strong interest from advertisers.”
OpenAI announced plans to bring ads to ChatGPT in January, part of an effort to seek out new sources of revenue as use of ChatGPT has jumped. The startup is dealing with increasing computing costs and rising competition from other AI players.
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Recent research from PYMNTS Intelligence found consumer AI adoption of AI tools reaching a critical point: More than 6 in 10 adults in the United States turned to a dedicated AI platform last year at least one time, using the technology for everything from managing their finances and health to planning trips to shopping and writing.
As PYMNTS wrote last month, this rises to around two-thirds among millennials and Gen Z, underlining how rapidly AI is becoming a part of life for younger consumers, many of whom have never lived in a world without the internet.
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