Apple might launch a new class of ‘Ultra’ devices in 2026 – including a foldable iPhone
Apple might launch a new class of ‘Ultra’ devices in 2026 – including a foldable iPhone
https://www.zdnet.com/article/apple-ultra-devices-2026-foldable-iphone-touchscreen-macbook/
Publish Date: 2026-03-09 12:00:00
Source Domain: www.zdnet.com
Jada Jones/ZDNET
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ZDNET’s key takeaways
- Apple could unveil a slew of higher-end “Ultra” products this year.
- A foldable iPhone, next-gen AirPods, and a touch-screen MacBook may be next.
- Apple is looking to appeal to both lower-end and higher-end markets.
Last week, Apple announced a bevy of new products, most notably the budget-friendly MacBook Neo. But as Steve Jobs used to say: “There’s one more thing.” In this case, though, we could be getting several more things, and many of them are aimed at the higher-end market.
Also: Is 8GB of RAM really enough for a Mac in 2026? Short answer: Yes
In his latest Power On Newsletter (subscription required), Bloomberg’s Mark Gurman teased a host of new products that Apple will reportedly unveil throughout the year. With the MacBook Neo filling the lower end, the company will apparently focus on more pricey and powerful products as it aims to appeal to a range of customers and markets.
Foldable iPhone
Gurman dubs this higher-end category “ultra,” a moniker already assigned to such existing tech as the Apple Watch Ultra, CarPlay Ultra, and M-series Ultra chips. Whether or not the expected new products adopt the same label, they’ll likely fall into the same category.
Also: iPhone 17e vs. iPhone 17: I compared both models to uncover the $200 difference
Top on his list is the foldable iPhone, considered an “Ultra” product, as it will likely outshine the rest of the lineup, according to Gurman. Priced at around $2,000, Apple’s first foldable phone would offer both outer and inner displays and be equipped with newer features like in-display touch-screen sensors.
Reports have suggested that the phone’s outer display would measure 5.5 inches, smaller than the iPhone 16’s 6.1-inch screen. But unfold the phone, and you’ll be greeted with a 7.8-inch display with a 4:3 aspect ratio. Think of it as a device that’s a phone when folded and becomes an iPad when unfolded.
