{"id":290348,"date":"2026-07-16T15:04:00","date_gmt":"2026-07-16T19:04:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/07\/16\/future-of-travel-depends-on-what-will-not-change-not-just-ai\/"},"modified":"2026-07-16T16:25:14","modified_gmt":"2026-07-16T20:25:14","slug":"future-of-travel-depends-on-what-will-not-change-not-just-ai","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/07\/16\/future-of-travel-depends-on-what-will-not-change-not-just-ai\/","title":{"rendered":"Future Of Travel Depends On What Will Not Change Not Just AI"},"content":{"rendered":"

Future Of Travel Depends On What Will Not Change Not Just AI<\/a><\/p>\n

https:\/\/www.forbes.com\/sites\/jefffromm\/2026\/07\/16\/future-of-travel-depends-on-what-will-not-change-not-just-ai\/<\/a><\/p>\n

Publish Date: 2026-07-16 15:04:00<\/a><\/p>\n

Source Domain: www.forbes.com<\/a><\/p>\n

Felix Shpilman, CEO<\/span><\/p>\n

Emerging Travel Group<\/p>\n

In travel, it is easy to get caught up in what is changing.<\/p>\n

Artificial intelligence is reshaping search. Younger consumers, including Gen Z, are bringing new expectations to digital interfaces. Banks are moving deeper into travel. Loyalty programs are becoming more like currencies. Global volatility continues to affect where people go, when they go and how confident they feel booking a trip.<\/p>\n

But Felix Shpilman, president and CEO of Emerging Travel Group, the parent company behind RateHawk, starts with a different question: What is not going to change?<\/p>\n

In a recent conversation, Shpilman described the company\u2019s research with PhocusWire, titled \u201c10 Trends That Will Shape The Industry Over The Next Decade.\u201d While the title points toward the future, Shpilman\u2019s most useful insight may be that travel leaders need to understand the constants before they can place the right bets on technology.<\/p>\n

\u201cWhen the world is shifting,\u201d Shpilman said, drawing on a lesson he associates with Jeff Bezos, leaders should \u201cthink about the things that will not change.\u201d<\/p>\n

For travel, he believes four things are likely to remain stubbornly persistent: travel is expensive, travel is complex, travel decision-making is overloaded with information and planning a great trip still takes time.<\/p>\n

Travel Is Still A High-Stakes Purchase<\/h2>\n

The first constant is cost.<\/p>\n

\u201cTravel has been, is, and will remain an expensive purchase,\u201d Shpilman said. \u201cWhether you think about it as travel in the context of a family\u2019s budget or travel as part of a company\u2019s budget.\u201d<\/p>\n

That matters because expensive purchases create higher expectations. Consumers may casually try a new restaurant app or test a new shopping platform with limited concern. Travel is different. A bad booking experience can affect a family vacation, a business trip, a honeymoon or a once-in-a-lifetime journey.<\/p>\n

That is one reason banks and financial institutions want to play in travel. Travel is a large…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Future Of Travel Depends On What Will Not Change Not Just AI https:\/\/www.forbes.com\/sites\/jefffromm\/2026\/07\/16\/future-of-travel-depends-on-what-will-not-change-not-just-ai\/ Publish Date:…<\/p>\n","protected":false},"author":1,"featured_media":290349,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6a5929c074a597103429ea42\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-290348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/290348"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=290348"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/290348\/revisions"}],"predecessor-version":[{"id":290350,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/290348\/revisions\/290350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/290349"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=290348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=290348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=290348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}