{"id":289305,"date":"2026-07-14T06:53:00","date_gmt":"2026-07-14T10:53:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/07\/14\/combatting-ai-deepfakes-to-safeguard-indian-cricketers-image-rights\/"},"modified":"2026-07-14T07:00:08","modified_gmt":"2026-07-14T11:00:08","slug":"combatting-ai-deepfakes-to-safeguard-indian-cricketers-image-rights","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/07\/14\/combatting-ai-deepfakes-to-safeguard-indian-cricketers-image-rights\/","title":{"rendered":"Combatting AI deepfakes to safeguard Indian cricketers\u2019 image rights"},"content":{"rendered":"

Combatting AI deepfakes to safeguard Indian cricketers\u2019 image rights<\/a><\/p>\n

https:\/\/www.wipo.int\/en\/web\/wipo-magazine\/articles\/combatting-ai-deepfakes-to-safeguard-indian-cricketers-image-rights-100827<\/a><\/p>\n

Publish Date: 2026-07-14 06:53:00<\/a><\/p>\n

Source Domain: www.wipo.int<\/a><\/p>\n

The rise of AI-generated deepfakes poses significant challenges to protecting the personality and publicity rights of women. Taking India’s world-class women’s cricketers as an example, it highlights vulnerabilities in current legal frameworks amid the rapid growth of women\u2019s cricket and AI technologies.<\/p>\n

The maiden victory of the Indian women\u2019s cricket team at the International Cricket Council (ICC) Women\u2019s World Cup 2025 was more than a breakthrough for the sport; it was a triumphant celebration of culture that echoed from the DY Patil Stadium in Navi Mumbai, where the match was held.<\/p>\n

As the team was crowned the new world champions, a parallel phenomenon began to unfold on social media: brands and corporate entities eager to ride the wave of national pride turned this victory into \u201cmoment marketing\u201d by using generative artificial intelligence (genAI) tools to create celebratory posts.<\/p>\n

Moment marketing is a strategy whereby brands capitalize on real-time events and spontaneous fan energy to create culturally relevant content. Following India\u2019s ICC World Cup victory, for example, several celebratory images went viral, including one of the team captain, Harmanpreet Kaur, seen in bed with the trophy next to her. While this was a moment of authentic marketing, the image was inauthentic \u2013 it was AI generated.<\/p>\n

How deepfakes infringed Indian cricketers\u2019 personality and publicity rights<\/h2>\n

According to a 2024 report by McAfee, there has been a surge in deepfakes in India, whereby bad actors impersonate consumers and public figures across spheres such as business, politics, entertainment and sport.<\/p>\n

In today\u2019s digitally connected world, many people are highly susceptible to such scams, and unknowingly repost deepfake content on social media without verifying its origin.<\/p>\n

While the posts concerning the Indian women\u2019s cricket team appeared patriotic, they inadvertently exposed a legal vulnerability: the commercial and personal fragility of the…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Combatting AI deepfakes to safeguard Indian cricketers\u2019 image rights https:\/\/www.wipo.int\/en\/web\/wipo-magazine\/articles\/combatting-ai-deepfakes-to-safeguard-indian-cricketers-image-rights-100827 Publish Date: 2026-07-14 06:53:00 Source…<\/p>\n","protected":false},"author":1,"featured_media":289306,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/web.dpp-websync.webcms.prd.web1.wipo.int\/dpp-files\/102071\/100827-2-og.webp","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[27],"class_list":["post-289305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-vulnerability"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/289305"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=289305"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/289305\/revisions"}],"predecessor-version":[{"id":289307,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/289305\/revisions\/289307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/289306"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=289305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=289305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=289305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}