{"id":289121,"date":"2026-07-13T17:32:00","date_gmt":"2026-07-13T21:32:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/07\/13\/smartphone-shipments-crash-to-13-year-low-due-to-ramageddon\/"},"modified":"2026-07-13T17:50:13","modified_gmt":"2026-07-13T21:50:13","slug":"smartphone-shipments-crash-to-13-year-low-due-to-ramageddon","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/07\/13\/smartphone-shipments-crash-to-13-year-low-due-to-ramageddon\/","title":{"rendered":"Smartphone Shipments Crash to 13-Year Low Due to RAMageddon"},"content":{"rendered":"<p><a href=\"https:\/\/www.cnet.com\/tech\/mobile\/smartphone-shipments-13-year-low-ramageddon-chip-shortage\/\">Smartphone Shipments Crash to 13-Year Low Due to RAMageddon<\/a><\/p>\n<p><a href=\"https:\/\/www.cnet.com\/tech\/mobile\/smartphone-shipments-13-year-low-ramageddon-chip-shortage\/\">https:\/\/www.cnet.com\/tech\/mobile\/smartphone-shipments-13-year-low-ramageddon-chip-shortage\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-07-13 17:32:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.cnet.com\">www.cnet.com<\/a><\/p>\n<p class=\"u-speakableText-p1\">Global smartphone shipments just got kneecapped, falling by 11% over the past three months to the lowest levels since 2013. The memory-chip shortage is to blame for pushing up prices and squeezing demand, according to Counterpoint Research.\u00a0<\/p>\n<p class=\"u-speakableText-p2\">The slowdown is a direct consequence of a supply-chain stalemate. As more chipmakers feed the demand for artificial intelligence, phone-makers are hiking prices and making consumers foot the bill.\u00a0<\/p>\n<p>The report says the shortage has had the greatest impact on memory-sensitive entry and midtier handset manufacturers such as Xiaomi, Vivo and Oppo. As consumers put off new smartphone purchases or traded down to prior-generation devices rather than upgrading, original equipment manufacturers, or OEMs, recorded double-digit percentage shipment declines year over year &#8220;due to increased market volatility stemming from rising memory costs.&#8221;\u00a0<\/p>\n<p>Meanwhile, the two leading phone manufacturers, Apple and Samsung, stood out by doing the opposite of the market. Apple hit a record 20% share on strong demand for premium iPhones, with shipments up by 3%. Samsung saw shipments increase by 4%, reclaiming the top spot with a 24% share.\u00a0<\/p>\n<p>Aside from brand loyalty, one likely reason premium phones are holding up better is that they are often bundled with carrier contracts, which soften the upfront cost for buyers.\u00a0<\/p>\n<p>Counterpoint says it expects global smartphone shipments to decline by around 14% for the full year, and that the global memory shortage is likely to continue into 2027. It suggested that budget manufacturers would &#8220;trim low margin models&#8221; and lean &#8220;further into refurbished and previous-generation devices to retain budget-conscious buyers.&#8221;<\/p>\n<p>  <img decoding=\"async\" src=\"\" alt=\"\" height=\"306\" width=\"768\" loading=\"lazy\"\/>  <\/p>\n<p><strong>Watch this:<\/strong> The RAM Shortage Could Mean Higher Prices for PC Gamers This Year\n      <\/p>\n<p>  <span class=\"g-text-xxxsmall\">17:00<\/span>  <\/p>\n<p>As the smartphone market is squeezed by AI on one side and price-sensitive consumers on the other,\u00a0<span section=\"shortcodeLink\"><span>RAMageddon<\/span><\/span> is affecting consumer electronics across the board, including laptops and gaming consoles. Last&#8230;<\/p>\n<p><a href=\"https:\/\/www.cnet.com\/tech\/mobile\/smartphone-shipments-13-year-low-ramageddon-chip-shortage\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartphone Shipments Crash to 13-Year Low Due to RAMageddon https:\/\/www.cnet.com\/tech\/mobile\/smartphone-shipments-13-year-low-ramageddon-chip-shortage\/ Publish Date: 2026-07-13 17:32:00 Source&#8230;<\/p>\n","protected":false},"author":1,"featured_media":289122,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.cnet.com\/a\/img\/resize\/77276e55a7045b91e2357897f6f60915d71e02ec\/hub\/2026\/06\/22\/46c3f5a5-4a71-4d8e-a21f-27ce3a36d4b0\/find-x9-ultra-vs-leitzphone-7.jpg?auto=webp&fit=crop&height=675&width=1200","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-289121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/289121"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=289121"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/289121\/revisions"}],"predecessor-version":[{"id":289123,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/289121\/revisions\/289123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/289122"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=289121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=289121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=289121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}